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DealerSocket Releases Next-Generation Desking Solution

The new solution is fundamentally redesigned and re-engineered for a faster, more flexible, and cohesive experience for dealers and their customers.

DealerSocket, Inc., a leading SaaS provider to the automotive industry, recently crossed another milestone in its drive to improve the clicks-to-bricks experience for dealers with the release of its next-generation Desking solution. Sporting more intuitive, easy-to-navigate workflows designed to prevent errors and reduce time to first pencil, the all-new Desking tool comes equipped with a robust calculations engine, flexible payment options, custom presentation capabilities, and seamlessly integrates with DealerSocket’s PrecisePrice digital retail solution.

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The sleek new interface, which has been architected within DealerSocket’s award-winning CRM, gives the new Desking tool a uniform user experience with other DealerSocket solutions. The solution opens up a host of new opportunities to modernize a dealer’s road-to-the-sale process, and enhance save-a-deal and data-mining activities, CRM-generated campaigns, and remote deal-making.

“There are several important storylines captured in this exciting launch of Desking. For DealerSocket, our next-gen Desking solution represents another critical step as we unify our suite of integrated solutions,” said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “Then there’s what the tool can do for dealers from a clicks-to-bricks perspective. Yes, our new Desking solution allows dealers to reimagine their buying journey, but it also puts them in total control of just how far they want to go.”

The main advantage of DealerSocket’s new Desking tool is that it operates within the CRM as an in-app program, allowing dealers to seamlessly move between Desking and throughout the CRM to update a sales opportunity’s vehicle of interest, follow up with appointments, or send communications. That deep integration within DealerSocket’s CRM also means no pop-up windows for Desking and an efficient and easy process that begins with a single click on a sales opportunity to start desking a deal.

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Once engaged, the Desking tool displays a calculations worksheet, customer details, and payment options on one screen. The latter views are collapsible when structuring deals using the calculations worksheet, which eliminates the need for mental math with smart fields within Desking that can calculate dollar value increases or decreases in MSRP, selling price, cash down and rebates.

Users can then compare and present a variety of lease and finance options with different cash-down amounts, term lengths, and APRs, as well as view and adjust other deal influencers like doc fee, buy rate, and gross. Dealers can also take advantage of the following innovations:

  • Deal History: Allows managers to desk multiple deals for a single customer without losing their work.
  • Integrated Incentives: Locate and attach factory rates and rebates to a deal to meet a buyer’s desired monthly payment.
  • Personalized Presentation: Allows dealers to customize which options to present to the customer and how.

“Especially in the digital environment, dealers need a platform that allows data to flow across a single ecosystem, and allows users to easily navigate software tools and features seamlessly,” said Alok Tyagi, DealerSocket’s chief product and technology officer. “Today’s release of our next-generation Desking tool represents another significant step toward delivering a simplified experience to our dealers, who now have a tool that allows them to create new opportunities.”

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