DealerRater Helps Dealers Grow Referral Business through Social Media

DealerRater Helps Dealers Grow Referral Business through Social Media

New Social Referral feature enables dealers to harness the power of social to turn happy customers into a referral system.

DealerRater, a CARS Inc. company and the world’s leading car dealer review website, recently announced two new features to its popular reputation management platform, which helps dealers grow their reputation by accelerating, automating and managing their review generation to share with an audience of millions. Social Referral is a new feature of the company’s core DealerRater Connections solution that allows dealers to earn more customers through the power of social media. In addition, a brand-new offering, AutoResponse, provides customized, real-time review responses to a dealer’s customer reviews to drive dealership efficiency and boost SEO. The new solutions were previewed at the 2020 National Automobile Dealers Association Show in Las Vegas from Feb. 14-17.

Social Referral invites dealerships’ happy customers to promote their experience to their social networks after they submit a review. The customer’s social post features the profile of the salesperson or service advisor they worked with and links back to that employee’s page on DealerRater. Dealers can set up a referral bonus program to further encourage consumers to promote their employees and track referral lead activity through the DealerRater platform.

“In the auto business, referrals drive not only the highest close rate among all types of leads, they also require less effort, less cost and have a higher gross. And in an age when everyone is sharing experiences and discovering businesses through social networks, Social Referral gives dealers a powerful opportunity to drive referrals directly from the people who trust their dealership most — their own employees and happy customers,” said Jamie Oldershaw, president of DealerRater. 

AutoResponse, another new solution to be unveiled at NADA, provides customized, real-time review responses to a dealer’s customer reviews, which helps build a dealer’s reputation, engage with customers and generate unique digital content for the dealership. This also helps increase a dealership’s SEO footprint on the sites that matter, including Google, Facebook, DealerRater and 

Recent research found that 97% of customers said they read responses to reviews — not just the reviews — when determining where to buy, and 71% of consumers are more likely to use a business that responds to reviews.1

Oldershaw added, “Great customer experiences lead to repeat business, organic referrals and long-term relationships, which is why it is so important for dealerships to respond to every review — both positive and negative. But it can be a time-consuming effort. AutoResponse takes the guesswork out of managing review responses so that dealers can focus on selling and servicing more cars.”


You May Also Like

Auto Dealer Study Reveals Ways to Increase Appointment Success

The study showed when the trade was discussed, the likelihood of setting an appointment jumped from just over 24% to 42%.

Alan Ram’s Proactive Training Solutions announced in a press release the results of a partnership with Calldrip to conduct an independent study of 15 random auto dealerships in their database, scoring 1,215 sales calls. The study found a vital missing link as the customer’s vehicle trade was discussed only 14% of the time. However, the simple step of inquiring about an appraisal of a shopper’s current vehicle increased appointments set by 72%.

DOWC Is One of New Jersey’s Best Places to Work

DOWC received high marks for its workplace environment, company ethics and policies, and for providing an opportunity for growth.

DealerBuilt Pulls into Service Lane with Acquisition of iService Auto

iService’s solution is a key piece in an M&A strategy that unlocks the ability for DealerBuilt customers to run all their departments on one integrated platform.

Mopar, Petra Partner to Launch New Maintenance Products

Petra will provide a suite of Mopar products, including chemicals to help maintain the fuel system, diesel fuel system and A/C systems of the vehicles serviced.

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Other Posts

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers.