DealerBuilt Appoints Shayne Forsyth VP of Marketing

DealerBuilt Appoints Shayne Forsyth VP of Marketing

Forsyth will be responsible for leading DealerBuilt’s marketing organization, including strategy development, product marketing, communications, demand generation and branding.

DealerBuilt, an enterprise dealer management system (DMS) provider for automobile dealers nationwide, recently announced the appointment of Shayne Forsyth as vice president of marketing. DealerBuilt is a high-growth technology company providing dealers a scalable, highly flexible DMS platform that empowers delivery of a modern consumer experience. Forsyth will be responsible for leading DealerBuilt’s marketing organization, including strategy development, product marketing, communications, demand generation and branding.

In March 2019, DealerBuilt partnered with Parker Gale to further its growth and innovation in the automotive industry. The capital investment is enabling DealerBuilt to expand its reach, create the structure necessary for continued growth and more rapidly bring to market solutions leading dealerships require. Forsyth is one of a handful of select new hires that are part of this strategy.

Forsyth, an innovative marketing leader, brings over 15 years of experience with fast-growing business-to-business companies, ranging from start-ups to publicly traded organizations, with both domestic and global footprints.

Commenting on why he chose to join DealerBuilt, Forsyth stated, “After meeting with CEO Mike Trasatti, the executive team and Parker Gale, I was thrilled to join DealerBuilt at a key point in the company’s evolution. With such great momentum behind the organization, I am excited to roll up my sleeves and help ensure that DealerBuilt’s innovative DMS is prioritized in the minds of automobile dealerships.”

“Shayne is a highly experienced marketing leader and a valuable addition to our team for this critical part of the business,” said Mike Trasatti, CEO, DealerBuilt/LightYear Dealer Technologies LLC. “He has a clear vision for the future of marketing and knows how to successfully build world-class teams to execute on that vision. We have an incredible leadership team that is paving the way for an exciting future for DealerBuilt, our customers and the broader automobile dealership market.”

DealerBuilt was formed in 2008 to bring to market an enterprise DMS that provides automobile dealer and dealer groups with a viable alternative to the traditional market offerings. Over the years, the company has seen increasing demand for its more modern, scalable platform and its emphasis on being customer-centric and a dealer advocate for new and innovative services in the DMS space. DealerBuilt now provides hundreds of dealers with a DMS platform that empowers their staff to build processes best for them and enables delivery of a consumer experience that meets the expectations of today’s tech-enabled customer.


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