AutoSuccess Publisher Susan Givens sits down with Erin Williamson, the national director of marketing for Hgreg.com and one of the 2021 AutoSuccess Women at the Wheel honorees.
Erin and Susan discuss how dealers can improve the car-buying experience so that customers want to come to the dealership and leave happy.
“Putting the customer first,” Erin says, “is the main key ingredient to good marketing.”
For more information, visit Hgreg.com.
To listen to this interview, click HERE.