Three Key Leadership Appointments and a Round of New Hires Are Set to Deliver More Innovation for Customers.

Toronto, ON – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and retailers, announced recently three appointments: Bill Lucchini, Chief Operating Officer, Alan Fong, Chief Technology Officer, and Lindsay Sparks, Board Member.

“Bill, Alan and Lindsay each bring a wealth of experience in helping to evolve business models and scale technology platforms which will help Dealer-FX accelerate our rapid growth by delivering innovative products for our customers,” said Gary Kalk, President and CEO, Dealer-FX. “I am delighted to welcome them to Dealer-FX at this important stage of our evolution.”

The hiring of three new leaders is a clear sign of Dealer-FX’s commitment to their dealer and OEM clients. It’s also proof that Dealer-FX, which has been named as one of the fastest-growing companies in Deloitte’s Technology Fast 500™ for five consecutive years, continues to invest and innovate in the future of customer experience technology. The new leadership appointments include:

Bill Lucchini, Chief Operating Officer 

Bill brings over twenty-five years of business strategy, management, and operational experience to Dealer-FX. Prior to Dealer-FX, Bill led the cloud security business unit at Sophos, a global provider of enterprise-grade security solutions. Before Sophos, Bill was the Chief Operating Officer at OnForce where he was responsible for day-to-day customer operations, product development, and marketing. He started his career at Intuit and held a variety of leadership roles in several of Intuit’s businesses, including QuickBooks Online, the Mid-Market Division, the Intuit Partner Platform, and QuickBase. 

In his role as Chief Operating Officer, Bill will play a critical role in helping Dealer-FX to evolve and scale as our customer base grows.  Bill has a proven track record in other fast-growth businesses and will bring that experience to help Dealer-FX stay ahead of the growth curve. 

“I am excited and honored to help lead the organization to its next phase of innovation and operational excellence,” said Lucchini.

Alan Fong, Chief Technology Officer

Alan brings over 20 years of technology leadership and execution experience, where he has built and developed innovative, high-growth technology companies in multiple industries – automotive, healthcare, telecom and enterprise workload management. With his progressive responsibilities in the software industry, Alan has created product value by understanding customer problems, then building technology solutions that lead to improved business outcomes and realize hyper-growth.  Alan is also very involved in the startup ecosystem as an advisor and mentor to various startups, helping them focus to build for customer value and prepare to rapidly scale. Alan holds a Computer Engineering degree from the University of Waterloo.

As Chief Technology Officer, Alan will accelerate innovation, research, development, building and testing for the ONE Platform offering. Alan joins Dealer-FX from Fleet Complete, where he most recently served as Chief Technology Officer. 

“Dealer-FX is poised to disrupt the automotive industry and drive the transformation that OEMs and dealers are looking for,” said Fong. “I am thrilled to join the team and look forward to developing technology that takes Dealer-FX to the next level.”  

Lindsay Sparks, Board Member 

Lindsay Sparks is a seasoned Senior Executive who has extensive experience building and running a diverse set of businesses. As a former Officer of Microsoft and a multi-time founder and CEO, Lindsay has extensive experience scaling and guiding businesses to industry-leading returns. Lindsay also provides strategic guidance to large investment firms and selected companies. 

As a board member, Lindsay will advise the Dealer-FX executive leadership team and work with them to develop the overall business and technology strategy. He is currently an Executive Director at HGGC and sits on the boards for Carson-Dellosa Publishing LLC and Bluecat Networks.

“Dealer-FX is transforming the customer experience through innovative technology and extensive OEM and third-party integrations,” said Sparks. “I look forward to working with the team at Dealer-FX.” 

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