Dealer Alchemist, announced today the appointment of Dan Dillingham as its new senior vice president of Sales. Dealer Alchemist provides smart technology that prioritizes inventory, eliminates wasted ad spend, eradicates a multitude of marketing inefficiencies, exposes core metrics, and strengthens accountability.

“We’re fortifying our management team to continue building on last year’s momentum, which resulted in revenue growth of 171% and a 92% customer retention rate,” said company founder Shean Kirin. “We feel extremely fortunate to add Dan to the team, with his many years serving automotive retail and proven commitment to success. He is truly a major talent and one of the strongest dealer advocates in our industry.” 

Prior to joining Dealer Alchemist, Dillingham served as Regional Vice President for Automotive Software company ELead. As a 17 year employee and VP at ELead, Dillingham helped take the company from 100 stores in 2004 to over 3800 when CDK Global acquired Elead in 2018 for approximately $550 million.

“I am truly honored to join Dealer Alchemist and its talented team of industry veterans,” said Dillingham. “More importantly, we share the same vision that sees dealers as true partners, not just clients, and understand our mutual success means working closely together toward common goals. It’s a culture I firmly believe in.”

Dealer Alchemist developed its smart technology platform to give dealers more control over their ad spend, helping to ensure each dollar spent provides a higher percentage of conversion and at a lower cost. Its mission is to create the perfect formula yielding the highest possible engagement and acquisition within client-owned properties for dealers of all volume levels.