How do you assign value to the carwash process at your dealership? Consider this: in your customers’ eyes, the quality of your service department may well be determined by the cleanliness of their vehicle. In many cases, your customers can’t see what your technicians have done to address their mechanical issues or keep their vehicles running smoothly. They can, however, see how clean their vehicle is when they pick it up. At the very least, the quality of your post-service carwash impacts your customer satisfaction scores.
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