— CUDL, the nation’s largest credit union financing network, today announced an alliance with J.D. Power and CUDL’s AutoSMART online shopping program to expand inventory visibility for its dealer partners.
The alliance between CUDL and J.D. Power allows dealerships participating in the CUDL AutoSMART program to have their inventory displayed on the JDPower.com site, providing greater digital exposure, and the opportunity to drive more online customer requests for dealers. A premier online destination for car shoppers, JDPower.com averages 1.5 million monthly visits by consumers looking for their next vehicle.
Leveraging digital retail technologies to engage car-buyers online—as well as improve sales efficiency—has become a key strategy for U.S. car dealerships, particularly in the wake of COVID-19. Sales volumes driven by digital interaction, whether end-to-end or some part of the cycle, show resilience and increased popularity.
“By integrating AutoSmart dealer inventory into the JDPower.com experience, we will be providing shoppers with a comprehensive view of available vehicles in their backyard,” said Craig Jennings, President of the Autodata Solutions Division at J.D. Power. “CUDL AutoSmart dealers equally benefit by having access to a new and expanding audience of shoppers.”