CU Direct has been presented with the Best Medium Island Booth Award for the 2019 National Automobile Dealers Association Convention & Expo, held at the Moscone Center in San Francisco, Jan. 24-27.
The company’s award-winning booth design focused on providing a unique environment where staff could easily connect and interact with dealers to discuss their evolving needs, from technology, to driving more sales, and further advancing credit union relationships. CU Direct’s marketing team partnered with brand experience agency MC² to develop the booth’s overall look and theme.
“Beyond promoting our CUDL lending platform and dealer services, it was important for us to create a space that would foster meaningful dialog between the dealer and credit union communities,” notedBrian Hendricks, CU Direct’s chief marketing officer. “We greatly appreciate our long-standing relationship with NADA and are honored to be recognized for our efforts to connect with the dealer community during the convention.”
The convention’s annual “Best in Show” awards, given in four categories according to exhibit size, recognize companies for excellence in design, including the use of innovative materials and creativity in color, lighting and attractions. The exhibits were also evaluated on branding, company imagery, and messaging associated with promotion of product/service.
Competition at this year’s convention included 538 exhibiting companies. According to NADA, there were more than 22,000 total attendees at the four-day show. Attendees included U.S. new-car dealers and commercial-truck dealers and their managers, international dealers from 37 countries, automaker executives, exhibitor staff, allied industry professionals and media.
CU Direct serves 14,000 dealers nationwide, providing automotive solutions to the dealer industry, including CUDL, a credit union auto lending network, and AutoSMART, a digital auto shopping resource for credit union members.
