Big Data Fuels Car Sales
People love their cars, which is why selling them the vehicle of their dreams is as much about winning their hearts as their minds. It’s like being a matchmaker; if you’re going to present the right make and model to make the sale, you’d better know what turns them on.
10 Secrets of Great Leaders
The best become the best because they are always seeking ways to become better. It surprises me that average people are usually content with who they are and what they are doing while the above-average performers are always seeking to grow and improve.
Long-Term Strategies for Long-Term Growth
Auto consumers are more sophisticated than ever before. They know what they are looking for, and they know where to find information before they ever step foot on a dealership lot. So, how can you put your dealership at the top of their list? While there are certainly ways to see short-term gains, dealerships looking
Customer Retention for an Online Market
How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies. Unlike many online retailers, you don’t sell consumables
Put Value in Your Sales Presentation
For any product or service, only one business will have the cheapest price. While your customers may start by seeking the lowest cost, what they really want is the best value. When value exceeds the price, price is no longer the issue. Here are some ideas to make yourself the best value in the sales
Building Leaders: Keeping Up With Challenges and Opportunities, Part 3
“I go to different conventions to learn how others are facing challenges, and I make sure I surround myself with other business leaders; not just auto leaders but people who are successful in business in general. Through education, constant reading and surrounding myself with people who are excelling in business, I become more prepared to lead and excel, as well.”
Rewards, Rewards, Rewards!
If you’re serious about creating lifetime customers, and motivating those customers to do what you want them to do to create more sales, then you need to consider installing and providing a rewards program that has value to your customers.
Give Your CRM Good Data for More Profitable Customer Connections
One constant message we send to customers is that their CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. Now, some dealers may think advertising is the most effective way to reach customers. Advertising
Trigger Leads are an Effective Way to Capture In-Market Car Buyers Looking to Purchase Now
We know that all dealerships are not created equal when it comes to helping consumers with subprime credit. Most dealers don’t have the lenders, inventory or knowledge to help these customers.
Dealership Marketing to the Millennial Generation
Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.
Five Ways to Use Inventory Tracking Beyond Sales
We all know inventory tracking works well during the sales process. A customer comes up, the dealership’s salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehicle. In the past, this would involve the customer walking out
Easing Recon Woes for Fixed Ops Directors
“We sometimes lose sight that used cars should be the most profitable department in the entire dealership. The reconditioning department can play a lesser or greater role in that outcome.”
