Rapid Dealership Culture Assessment
Finding great people is one of the biggest challenges for dealerships. In today’s fast-paced business environment, most of us spend the majority of our waking weekday hours at work, so recruiting great talent isn’t just good for business, it’s essential to fueling a positive workplace culture.
Presenting Maintenance is Not a Choice, It’s a Responsibility
How would your clients feel if, while leaving your store, someone shared that their advisor didn’t tell them about all of the maintenance recommendations for their vehicle? Do you think they would be mad, disappointed, surprised?
Luxury Auto Group Test Drives Messenger Ads to Push Courtesy Vehicle Sales
How can a dealership drive sales using Facebook Messenger ads and virtual BDC operators? It is no surprise that advertising with a direct messaging component would have great success. Messenger ads are one of the most effective ways to open a conversation with a potential customer lead.
Holman Automotive Breaks F&I Records, Boosts PVR by $200 with Prescriptive F&I Selling
With 37 dealership franchises representing 18 brands from the East Coast to the Pacific Northwest, Holman Automotive is one of the largest privately owned dealership groups in the United States.
Digital Warfare
Customers are demanding dramatic changes to the car shopping experience and they are voting with their wallets. As a result, third-party sites are growing in their influence on consumers, so dealers need to be aware of how to leverage these sites to complement what they’re doing with their own website and direct marketing efforts.
Do You Have an Employee Council?
Recently our monthly contributor and long-time AutoSuccess friend, Don Reed of DealerPRO Training, mentioned the concept of dealerships incorporating an employee council for in-dealership feedback. Is your store taking advantage of a process like this?
