The Right Prescription: How to Change Your Sales Approach and Calm Your Customers
We live in the age of the educated consumer. Instead of comparing and contrasting makes and models from different dealerships, most car shoppers only visit one dealership before making a purchase because they’ve performed their research online.
Do You Know How Much Your Dealership Spends on Job Boards?
Continuously examine how many quality applicants you’re receiving from each channel — rather than the total number of applicants — and evolve your sourcing strategy to focus on the highest-performing channels.
Defining a Clear Service BDC Strategy – Three Keys to Increasing Profits and Retention
The pipeline is full. When a seven-year sales streak ends, it will usually imply bad news. Perhaps it would be bad news in an industry such as big box retailing or with real estate’s housing supply, but it has the potential to be good news if you’re a retailer in the U.S. automobile industry.
Equitable Deals from Equity Data
Over the years, Morehead Honda has seen many changes in the automotive sales industry — both in automotive technology and in the way consumers shop for vehicles. To meet the needs and demands of the modern automotive customer, Morehead has developed new ways to provide sales and service opportunities to its customers.
The Convenient Truth
Anyone who has been in our business for some time can tell you the auto industry has changed dramatically — and so have our client’s habits and expectations. For today’s client, convenience is everything.
