March 2018 Archives - AutoSuccessOnline
Pulsation and Judder: Ask the Right Questions to Improve Your Sales and Diagnostics

Whenever a customer comes to your dealership for any brake repair, you need to know why they are there in the first place. Just writing a ticket for a brake job because the customer requested it can lead to a comeback and an unsatisfied customer.

Increasing Your Capture Rate with Sales Basics

What would it look like if you increased your capture rate by just 5 percent? This is a question to continually ask your management team.

Sales Management Leads to Higher Service Absorption

It should be every dealer’s and fixed ops manager’s mission to put forward a plan to move aggressively toward achieving 100% service absorption.

Wheel Alignment: Teaching Customers the Basics

When you’re not mindful of your posture during the day, it affects the rest of your body. In the same way, if a vehicle’s wheels are out of alignment, it will affect other parts of the car — including the tires.

Making Fixed Ops a Partner in Dealership Profitability

When a team understands the greater goal is to sell and service more cars, it helps to create a culture of working together for the good of the dealership.

Fuel Pump Diagnostics: Using Scan Tools

So much of the diagnostic process for fuel pumps can be performed from the driver’s seat of the vehicle with a scan tool. This makes you a more productive technician and the diagnosis more accurate.

A New Service CRM: Mobile Lane and Shop Platform Streamlines Customer Experience

Implementing new technology and changing processes are massive undertakings. See how one dealership ensured the correct decision was made the first time.

Do You Know What’s Going on in Your Service Department?

In the processes of operating a busy service department, even the best leaders and managers can lose track of big-picture concepts, such as your team’s performance, attitude and morale.

The ROI of a Proactive Dealership Culture

There’s a hard dealership truth those of us in this business confront every day: Staff turnover is incredibly high. According to Cox Automotive’s Dealership Staffing Study, the average annual turnover at a dealership is 40 percent, with an astounding 67 percent turnover rate for salespeople. Most dealers know turnover affects their business, but many dealers think there’s nothing they can do about it.

Welcome to the Age of Dealer Control

The days of third-party leads and Google are over. Dealerships around the country have poured their advertising budgets into these abysses for too long. For the first 90 years of the car business, things pretty much stayed the same. All you had to do was put up a big sign and place ads in the newspaper and customers showed up, ready to buy cars.

A Vision For Success: How Your Many Marketing Pieces Tie into a Single Strategy

Whether you’re looking at launching an SEO campaign, dedicating resources to monitoring your digital reputation or reviewing content for your Website, digital marketing in today’s world has become a complex, many-headed beast.

Resources for Becoming a Better Leader

A recent study found that the average American read four books in the past year, with 27 percent reporting that they hadn’t read any books. As Mark Twain famously said, ‘The man who does not read has no advantage over the man who cannot read.