5 Tips on Prioritizing Customer Relationships
Every day, dealers are tasked with managing hundreds of active customers who all have unique needs and circumstances. As a result, sales teams are left juggling these relationships, guessing how to prioritize customers and, ultimately, not converting as many potential customers to deals.
F&I Solutions Section: Drowning in Paper? Start Taking Charge of Your Processes
An F&I manager once shared with me a work-stress nightmare he’d had. Trapped in his office in a steadily rising sea of paper, he was unable to call out or make a sound as the paper rose higher and higher, until he was ultimately swallowed up.
5 Most Important Parts of a Successful Direct Mail Letter
Creating a successful direct mail letter is as much about what you don’t write as what you do.
Diversity and Inclusion: Bring People In, Part 3
This month, we’ll finish our discussion by asking our panel what women and minorities wishing to enter the industry should do to make it in the business, and what dealerships can do to attract a staff that better reflects the communities they serve.
Are You a Spammer?
Are you having issues with emails going to junk folders? Your emails not being delivered as you expect? Are customers reporting you as spam?
The Future of Fixed Ops: DrivingLoyalty
DrivingLoyalty helps dealers build customer loyalty and boost retention from day one.
2 Simple Tracks to Increase Your Survey Scores and Returns, I Promise
It’s not easy getting customers to return surveys these days. Usually, they consider it a waste of their time unless they are extremely impressed or extremely irritated by the service they received.
Utilizing Customer Service to Enhance Customer Satisfaction
Customer satisfaction starts the moment the customer enters your service department but it doesn’t have to end when they leave.
The Evolution of Fixed Ops Roles: How to Attract Top Talent
When most people think about a career as an auto technician, they might envision having a wrench in hand, rotating tires, changing oil and other perceived greasy tasks. While this might have been the case until a decade or so ago, fixed ops careers have evolved significantly.
How Do Your Service Advisors Measure Up?
As we approach the mid-year point, it’s the perfect time to evaluate your service and parts team’s performance and determine where improvements can be made.
F&I Solution Section: Target Marketing: The Key to Expense Reduction
I recently was working with a pretty sizable dealer group in the Northeast and we were examining the group’s advertising expenses and overall profitability.
Thinking Bigger: Principles That Helped Facebook Succeed
I just returned from speaking at Facebook’s annual Auto Summit in Austin, TX, and it is amazing how much they have grown over the last 10 years. I was reminded of the first time I visited their old offices in 2011.
