Winning in Your Local Market. Bill Page Honda Sales Up Percent in a Flat Market
Bill Page Honda faced a pivitol decision such as this when the dealership, then a Pontiac franchise, decided to start selling Hondas in 1971.
Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto
The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer
It’s Time for a Process Change
Let’s face it. In this day of Internet research and usage by all age groups, automotive sales is about two key elements: getting consumers to your dealership’s Website and then getting them to buy now (online or in-store) without wandering off to another dealership’s Website. No matter if it is a phone Up, an Internet
Four Steps to Success with Direct Mail
Direct mail is a powerful tool for driving business, but only if used correctly. Follow these four simple steps every time and you are guaranteed to have a successful campaign.
Keep Customers Engaged and Motivated for the Long Term
“Retention is easy to overlook, but in some cases you are picking up dimes as you walk over dollars.”
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
