Can You Answer These Core Questions?
If you can reframe the experience of buying a vehicle at your dealership using this mindset, you change the fundamental relationship you will have with all your customers.
Holding Vendors Accountable in the Era of GA4
Auto dealerships shouldn’t be expected to take on the task of sifting through the noise anymore.
Made by Myth? Dispelling Conspiracies of Recruiting & Retention
The hiring market is crazy but with a little extra effort, there are ways to find and reach good technicians.
Order Out of Chaos
Improve turn, reduce holding costs when sales uses your recon investment to build trust and value into used cars.
The Perfect Lead Response Video
Videos take just one or two minutes to make, but the impact they have on your lead response metrics is substantial.
How Are You Telling the ‘Story’ of Your Pre-Owned Inventory?
Focus on giving customers the new-car buying experience even with a pre-owned unit.
Will TikTok Take Over Facebook for Lead Generation?
Smart auto dealers should be considering the future of TikTok and how we can use it to our advantage to sell more vehicles.
Adapt or Fade, Part 2
Some retailers have thrived while others have failed. Here are some ideas and action items that you can start putting into practice today.
The features of new TPMS scan tools lead the way for us as technicians to make short work of diagnosing a problem.
How to Get the Most Out of Your F&I Office
Here are a few key things that are paramount to maximizing profitability.
Now is the Time to Further Increase Dealers’ F&I Potential
The sale of used vehicles means more consumers are seeking protection plans to keep older-models in top shape after purchase.
A Call to Our Automotive Champions
With our new program, we will spotlight in our September issue (and online) a select few automotive dealerships and companies throughout the industry that stand out among the rest.