Cyber Security 101
Cyber security breaches can come from a variety of places, including disgruntled employees, professional hackers or sophisticated foreign countries engaged in espionage. However, simple precautions can eliminate a nightmare scenario of a cyber breach within your dealership.
Optimize Your Business Listings to Turn Google Searches Into Sales
With nearly all searches occurring on Google, auto dealers and OEM brands absolutely must manage their Google presence. It’s the new digital front door for your business. Here are four key strategies for being findable in Google search and for enticing searchers to click to call your dealership for appointments.
3 Steps to Increase Organic Website Traffic
Dealers know SEO is important, but they sometimes forget why or lose sight of its impact. They earmark marketing funds to optimize their websites, but too few agencies and dealers effectively monitor and measure what they’re getting for that ad spend. If you can’t measure it, how do you know if it’s working?
Keep Your F&I Team Motivated with Reports
Your F&I portfolio should never be static. Here’s how you can use metrics to see which areas need to be addressed.
Dealership Success Relies on Tech & Customer Service
Dealerships of all sizes need to consider strategic ways to grow their tech stack to better target opportunities.
7 Lessons I’ve Learned from Crying Employees
I never know what to do when employees cry, but it has helped me learn what kind of training they need in order to do their jobs better and help the dealership succeed.
Are You Ready for Artificial Intelligence?
Chatbots allow you to spend time on more focused goals elsewhere.
Top 10 Companies to Watch in 2020
Looking to identify innovative businesses that break the mold? Check out the Top 10 Companies to Watch in 2020.
