The 80/20 Rule for Sales Training
I have always been in sales, but I can’t remember the last time I used a closing phrase. If I do my job well, the customer should be asking me to buy. If I have to rely on a memorized word track to try to close a deal, then I have failed.
Kill the Smell to Close the Sale
Scented sprays are a fast, inexpensive method of masking odor, but carpeting, upholstery, seat belts and headliners trap and hold odor, which is still there when the perfume wears off.
2018 Brings Record Profits for Dealers
You must believe in the concept that 100 percent service absorption will put you on the road to having a record year. You then must transfer this attitude to your entire management team. Yes, I said entire management team — including those folks in the front end.
Improving the Customer Experience With Better Call Connectivity
Consider this: The average customer will call up to seven dealerships, but only walk in to one or two. You want to be one of those dealers.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Out of the Red and Into the Black
The dealership was out of touch with what the market demanded. In a little under a year and a half’s amount of time we’ve been able to move it to the modern way of doing business.
