February 2018 Archives - AutoSuccessOnline
Your Four-Step Guide to Increasing MPI Revenue

When it comes to multi-point inspections (MPI), keeping track of your key performance indicators is the ticket to unveiling your best profit opportunities. Paper MPI forms just don’t make the cut in this day and age as there’s no efficient way to implement reporting on them.

The Measurement of Success, Part 2

Last month, we began a discussion about success — not the nuts-and-bolts of how to achieve it, but in the importance of defining it on both a professional and personal level. Without knowing what success looks like for us, we’ll never know how close or far away we are from it.

You Are In Charge of Your Career

There are numerous ways to learn sales skills. Some dealerships have extremely in-depth training and mentoring programs to develop their people. Others just toss salespeople to the wolves and see who survives.

The Lies Green Arrows Can Tell

Sometimes red is good and sometimes green is bad, which, in the end, only makes the digital universe harder to understand. This is especially true when it comes to a client who just wants to see green and forward movement.

What’s in the Tank? Treat the Fuel to Get Top Dollar for Each Unit

Dealers selling trade-in vehicles can never know for sure how old the gas is or its quality. Fuel degrades as it ages, losing octane and forming gums that can affect how well the engine starts and runs.

Up in a Down Market: Navigating the Evolving Customer Experience, Part 3

I believe, eventually, you’ll be able to do everything online and have the dealership deliver to the home. For people who want that, that will be more of the norm in five to 10 years. Of course, there will still be some people who’ll want to come in, drive the car and shop.

Sell at Recon: A Photo-First Workflow Strategy

Used cars offer the best defense against margin compression — and how you leverage reconditioning as an offensive tool makes this work. Getting incoming cars reconditioned and to the sales line quicker can mean healthier gross margins for your used car operation.

Dennis McGinn Podcast
Leadership: Coming to Serve, Not to be Served

What is leadership? Leadership is a process of influence. Whenever you find yourself attempting to influence the thoughts and actions of others toward the achievement of a specific goal, you are engaging in leadership.

Loyalty Versus Retention

Customers become loyal when they think you have gone the extra mile. The days of saying, ‘We’ll treat them right and they’ll come back’ are pretty much over. Everyone treats their customers right in this market.

How the Right Employees Can Improve Your Online Brand

The average car buyer in 2004 visited five dealerships before making a purchase. By 2014, buyers visited only 1.6 dealerships. This change happened largely because buyers started completing their research online before setting foot in a dealership.

Why Manager Accountability at the Dealership Matters: A Q&A Session with Automotive Expert Justin Brun

Management is a result-driven discipline; if you’re not holding people accountable, you’re not doing your job. But today’s dealership managers wear more hats than ever — from monitoring the CRM and keeping up with ad spends to handling upset customers and staying on top of training their staff — the list goes on.

Your Frontline Employees Are Your Brand: Do You Have the Right Ones?

Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings