Do Your Homework Before Choosing a Business Partner
I know this will come out after the big show but, as I’m writing this article, I’m sitting on the plane traveling to NADA right now. As I do, I’m overhearing a couple of dealers in the row behind me talk about the vendors they have appointments to see during the convention and what solutions
GM’s are Finding Hidden Revenue in Recon and You Can, Too
It is becoming increasingly critical that dealership operators recognize how reconditioning practices affect bottom line profitability. Unstructured and unmonitored recon practices create waste and costs that erode used car gross. On the other hand, GMs will transform their recon operations into profit centers when they use a time-based, continuous improvement strategy to drive this critical
Cut Through the Noise with Omni Channel Marketing
From the moment you open your eyes until the second you turn off your phone and lay your head down to sleep, there are a multitude of companies competing for your mind and dollar space. You’re bombarded by persuasive imagery and language produced at a rapid rate and output — all designed to prompt a
The Theory of Five: The Five Mentors Who Will Improve Your Prosperity
Learning what to focus on and how to achieve your goals is key to your personal and professional development. I believe in “The Theory of Five,” which has supported my focus on health, happiness, prosperity and continuous improvement since I was 22 years old — because it shapes how I think and who I chose
The ROI of Relationships: Get to Know Your Most Valuable Customers
Dealerships that identify their most valuable customers immediately set themselves up for success. They know there’s power behind the relationships they build with shoppers, and the more they interact, engage and improve the customer experience, the more loyalty and trust they’ll gain. Relationships take work. In fact, building relationships can sometimes seem like a lot
Use Social Media to Flood Your Dealership with Leads
Dealerships have a constantly expanding group of lead sources available to them today. With so many choices, it can be difficult to decide which to try. While considering lead sources, it is important to consider the cost per lead, lead volume and the quality of the leads. At the end of the day, it is
Don’t Let the Modern Gold Rush Take Down Your Business
Historians credit Sutter’s Mill, near present-day Sacramento, as the epicenter of the 1849 California Gold Rush. The mill’s owner, a German immigrant named John Sutter, owned 50,000 acres in the area when one of his employees discovered gold in the river near the mill. Though Sutter tried to keep the gold a secret, word
Transparent Digital Retail is a Win for Dealerships and Customers
Consumer apprehension toward car dealerships likely goes back to the first sale from a dealer. It’s no surprise that people joke that they would rather go to the dentist than the dealership. Salespeople in any industry are met with a touch of skepticism by consumers. For auto salespeople, however, this skepticism has evolved into an