Making Personal Video Marketing Work in 2020
So, you’re thinking about implementing personal videos at your dealership. We all know the customer appetite for it is there, but how can you make this work for you and be strict in its process to see the best return?
4 Tips to Speed Up Onboarding
Effective onboarding is critical to ensuring new employees start contributing to your dealership as soon as possible. Here are a few tips to help you speed up onboarding without missing any critical steps.
Employment & Education Verification: It’s Not That Simple Anymore
Today, employment and education verifications are usually outsourced to a third-party vendor requiring the employer, or if using a background screening vendor, to verify employment and education through these entities.
Today’s F&I — The Digital Menu
The digital menu is meant to increase customer satisfaction by engaging the customer in the digital experience they are looking for. The media allows consumers to enjoy the transparency and the feeling of control it provides them. If dealers have not already done so, 2020 is the time to transition to a digital menu and leverage the engagement it provides.
Why Would I Give Away My Brand-New Pickup Truck?
When I see a service department losing money or an unhealthy dealership with low fixed absorption, I see a business with managers who are conditioned to lose. But Chris Collins is challenging service managers to take the first step in turning their departments into profitable businesses.
Is Your Data Living on an Island Doing Nothing for You?
Most automotive CRMs present only a snapshot of your customers’ data, which will decay over time unless you are working hard to keep your database “evergreen.” Your dealership’s job is to effectively gather data and protect it to give your dealership the competitive advantage it needs to flourish.
Kentucky Dealership Puts Customers First
AutoSuccess sat down with Glenn’s Freedom’s Nathan Stahl, the general manager and operating partner, and Casey Dalton, the dealership’s service director, to learn more about the improvements they’ve made in Service and Parts and how they achieved an additional $400,000 in additional gross profits year over year.
Front Row Seats & DVD Headrests
While attending a favorite industry event that focused on customer service, AutoSuccess Publisher Susan Givens experiences a dealership that’s “walking the walk.”
The Theory of 5: Risk and Reward
We might be offered a new opportunity or position that will provide higher pay or some other reward but comes with more responsibility and will require more time and effort. Or, conditions at our current position might change, tempting us to look for a job elsewhere — or even strike out on our own.
Achieve Growth with a Vendor Resource Group
A strong vendor resource is someone who is in the field daily, working across many OEMs, and is not afraid to take the time to be inquisitive and investigative in their approach with each dealer — to find out where their strengths lie and where they may need help or ideas, and then is willing to be a part of the solution to each dealership they serve.
Leaning Into Leaner Times
Dealers who use T2L speed-to-sale methods to get cars sale ready in three to five days find that their efforts translate into a faster sale at higher margins with more inventory turns, whatever the market.
3 Ways to Improve Internal Dealership Communication
Better communication between employees and departments will help your dealership operate more efficiently and provide a better experience for your customers. Here are three ways to improve communication at your dealership.
