Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
Qvale Automotive Group Revolutionizes Process with Help from The Menu Brothers
When Qvale Auto Group decided it was time to have a single customer experience for all of their franchises, the challenge became that none of their current software providers could provide the single solution they were looking for. Until they met The Menu Brothers.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
NADA Chairman, AAA Contest Mobility Narratives
In a speech to the Automotive Press Association last month, NADA Chairman Wes Lutz challenged media storylines about the future of mobility, in particular, the one that claims ride-hailing will replace personal vehicle ownership.
Who is Branding Your Message?
Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception to the rule.
Service and Sales Working Together Can Make Your Dealership Sail
Working in dealerships, we soon find out that service departments and sales departments oftentimes work as well together as do oil and water.
Short Circuits Disrupt Used Car Profitability
Suddenly, an entire wall of our bedroom had no electrical power. I checked for flipped circuit breakers in the central junction box, but all looked proper. So, to “fix” the problem, which I presumed was a short in the ceiling fan, I climbed onto the bed and, wobbling, pulled the fan housing to check for loose wires.
Putting Fixed Ops Under the Sales Microscope
Everybody agrees it is vitally important to monitor and measure sales performance on a daily, weekly and monthly basis — but your thinking needs to go further than that.
Do Your F&I Practices Make You Vulnerable to Profit Leaks
The Merriam-Webster Dictionary defines “vulnerable” as “open to attack or damage.” Synonyms for the word include exposed and liable. All would apply if you’re not implementing best practices in F&I.
Auto Retail Advertising and Risk
All car dealers are exposed to two inherent and interrelated forms of risk, creative and financial. In managing risks, what all successful auto retailers have in common is having the capacity for both and a willingness to periodically step outside the comfort zone to take calculated risks, probe opportunities and seek greater gains.
Bull is Here, Bear is Coming. Are You Prepared?
Bear is coming because bear is always coming, and we all know it. Historical evidence shows us that market adjustments are always just one step off the unsuspecting cliff.
Putting It All Together: Artificial Intelligence 101
Everyone knows that AI is the future. It will drive us around in our cars, predict the next natural disaster and find the cure for cancer. But what can AI do right now to make our lives easier?
