Salespeople know the importance of lead follow-up. But, how quickly does your sales team respond to inquiries? Five minutes? An hour? Longer?

For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. Incorporating extensive research conducted by InsideSales.com, Conversica found that only 13% of companies contacted leads within the best practice time of 5 minutes.

This is a huge problem — businesses are losing money by taking too long to respond to leads.

Click HERE to listen to Carl Landers, CMO of Conversica, and Gabe Larsen, VP of InsideSales Labs, discuss how slow lead response times prevent businesses from maximizing revenue in this on-demand, 30-minute webinar.