You Are What Your Record Says You Are
When legendary NFL coach Bill Parcells was asked about a mediocre team’s performance, he responded, “You are what your record says you are.” This statement applies to anyone who works in a performance-based business. It’s especially applicable to your sales team.
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90% of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments and sales to that ad spend.
Time is Money: Automating Vehicle Photos
Great pictures have always delivered faster turn rates and enhanced values. In today’s competitive market, having quality pictures online has never been more important to dealerships. A customer will never make it to your beautiful store to see your multimillion-dollar investment unless your pictures stand out from other stores.
More Leads = More Sales, Right? Not So Fast
Whether your dealership operates on a buy-or-die or BDC model, having the skill to properly engage a customer, build value in the dealership and product and gain the customer’s commitment to do business in the showroom is paramount to the success or failure of business development for your store.
Sell or Buy First?
Who knew that Aristotle, the philosopher from Greek antiquity, struggled with the same question used car managers do: Which comes first?
Is There Really a Technician Shortage?
Employers today must have a very attractive offer in order for good technicians to respond.
Just Text Me
Text is now the preferred method of communications for U.S. adults. It has a 99% open rate compared to email’s 20% (at best), making it a far more effective form of communication. However, most dealerships’ websites still have countless clever — and annoying — ways to attempt to get a consumer to fill out a lead form.
6 Key Strategies to Increase Your Dealership’s Sales Efficiency
While it hasn’t been a banner year for many car dealerships in the U.S., some brands are doing well, and some dealerships are bucking the trend with robust sales figures. The more successful dealerships have one thing in common: both their operations and marketing are firing on all cylinders.
Video Merchandising
I never thought that I would be advising dealers to shoot video with a cellphone, however, advances in cellphone technology in just the last two years have made me rethink video hardware.
Look Before You Leap
It’s advice that’s been around for centuries and still makes sense: look before you leap. As a business owner or manager, you want to ensure you have all the information needed to make a decision before making it.
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
Management 101: Missed Opportunities
A general manager has many responsibilities — from hiring management positions, developing short- and long-term goals, forecasting, advertising and merchandising strategies, to increasing profitability — basically nothing short of being the responsible party for all operations.
