With This Sales Advantage, Everyone’s a Top Performer
When sales and BDC departments use selling advantages that empower them to engage leads promptly and knowledgeably, they close more deals.
3 Ways to Train Your Dealership MVPs on the Phone
A poorly trained, ill-equipped or unmotivated receptionist can cost you a lot of business. Don’t let that happen at your store.
How Employee Retention Impacts Owner Retention
You don’t tolerate underachievers in sales, but do you maintain a safe haven for them in your fixed operations?
Is ‘Holding Back’ Really Saving You Money?
With an efficient reconditioning workflow, each individual who touches reconditioning — from the GM to the service director and used car manager — knows, at any time and in real-time, where every car is in the process. They have all the details at their fingertips and can instantly make decisions when necessary.
3 Danger Signs Your Phone Systems are Letting You Down
Phone calls to your dealership are your best bet to engage with low-funnel, high-quality consumers who are ready to buy. Make sure your phone systems are healthy by keeping an eye out for these three easy-to-fix danger signs.
Educate, Don’t Sell with Videos
If you could say anything that you wanted to say to a shopper who you knew was watching your video from your competitor’s lot, what would you say?
Inventory is a Waste
When fixed and variable operations can’t agree about where internal work fits into the dealership’s priorities, or when there’s delay in recommending and authorizing used car repairs, things grind to a halt. When there is no focus on reconditioning efficiency, there can be only one outcome: Cars can’t be sold.
2 Strategies to Bump Up Service Business
The average dealership spends $10,000 a month on pay-per-click or search engine marketing. Less than one-fifth of that is allocated to promote the service department. This is a huge missed opportunity.
How Are You Managing Your Speed to Sale?
This new standard is speed to sale, an all-embracing attitude geared to selling cars faster. Speed to sale starts with faster recon time to line (T2L).
7 KPIs to Connect with Every Caller
Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that means you’re missing out on 33 potential deals.
What is ‘The Right’ BDC Solution?
Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all — we have clients who have their own fully functioning BDCs onsite, others who outsource and another group that is achieving great results without BDCs.
Here Today, Gone Tomorrow
Earlier this summer, three dealerships made headlines when 12 vehicles worth nearly $1 million were stolen. What the media didn’t mention was that the price tag of the vehicles themselves is a fraction of the costs dealerships absorb after an inventory loss.
