Match Your Sales Approach to Your Prospect’s Readiness to Buy
There are five stages of buying behavior that a consumer will go through, and each stage requires a different decision by your prospect. Your sales and promotional messages must link to where your customers are in their decision-making process.
Selling in the New Normal
These selling habits will keep your salespeople focused on actions that lead to sales, rather than actions that lead nowhere.
Cross-Training
Cross-training employees allows you to allocate extra resources to provide help when it’s needed most.
The Truth About Phone Calls
When calls are dropped or not routed to the correct staff member, your opportunity to shine suddenly falls flat.
Invest in the Tools & Training to Better Manage the Customer Experience
Your software’s dashboard should give you a complete overview of how well your operation is exploiting its technology.
Leads Are King…
With great teamwork-focused dealerships, selling cars continues to be a numbers game. The only difference is they can now dominate the game.
3 Chances to Sell in Service
The additional service request can provide the most profitable selling opportunity to a service department, but you must have a great process in place that can track its sales effectiveness.
Safety Recalls: Think You’re Covered?
Even with best efforts to find and fix vehicles with open safety recalls, dealers can be out of compliance.
8 Tips to Make More Sales from the Leads You’re Already Getting
Consider what the customer is thinking, understand their behavior and use psychology to maximize your opportunities.
Evaluating Wheel Balancers
Here’s what you need to consider before bringing in a new piece of equipment into your dealership.
Recapturing Service Business with Digital Inspections
Particularly during a pandemic, the importance of keeping vehicle owners well-informed and feeling good about their service, while maintaining social distance, is paramount.
Leads. What Happens When the Well Runs Dry?
Dealerships are dipping their bucket into the same well, fighting for a chance to earn business. What if there was a different source?
