Facebook Changes to Marketplace Listings, Part 2
As of Sept. 13, automotive Facebook Marketplace Listing Partners will no longer be able to push their inventory catalogs into the Facebook Marketplace as listings. This creates new challenges but also offers benefits for dealerships.
Stop Interrupting and Start Engaging Customers
Make your data actionable through intelligence and effectively deliver messaging to your customers through multiple channels.
Facebook Changes to Marketplace Listings Intent to Empower Dealerships, Limit Third-Party Marketplaces, Part 1
These changes will quickly and dramatically change the way dealerships can target potential buyers, manage digital advertising, generate digital leads and attribute sales.
Using Video to Overcome Negative Stereotypes
Video is an inexpensive but highly effective way to overcome negative dealership stereotypes.
Finding your Audience
Crafting appealing content is the easiest way to make a sale, because readers are already interested in what you have to say.
5 Types of Videos for Lead Follow-Up
Frustrated with no responses when following up on leads? These tips will help improve response rates.
The Death of Email Has Been Greatly Exaggerated
Email is alive and should work in cooperation with all of your advertising and customer service.
Battle the Bots
Are you losing used car sales to digital retailing companies like Carvana, Vroom, Driveway and CarMax? This white paper details the advantages traditional brick-and-mortar dealerships have over online-only players. It also highlights strategies the online players are employing to take away dealerships’ used car business and what dealerships can do to fight back, including improving
4 Steps to a Successful Video Marketing Strategy
Is your dealership properly leveraging your video content with an effective strategy? If not, you’ll probably be disappointed in the results.
The Inversion of the Internet is Upon Us
Advertising should empower the consumer with one click to engage a universe of options, have those options distilled and then delivered to their devices in seconds.
Utilizing Recommendation Engines to Improve the Customer Experience
What is a recommendation engine? The short answer in automotive is it turns the car search process into a matching process.
Live Video Walk-Arounds in a Post-Pandemic World
Live video walkarounds are an easy and fast way to get consumers emotionally attached to a vehicle.
