It’s Time to Re-Examine Your Digital Marketing Spend
Much of the discussion in automotive digital marketing is starting to center around Google AdWords and the quality of Website traffic that is being generated. Over the past decade, we have measured our results on Google AdWords by looking at cost per click (CPC), bounce rates, impression share and click through rates. These simple metrics worked great when cars were flying off
SEO Affliction
Is your dealership’s Website handcuffing your SEO outcomes? Do you know? Do you know how to find out? Most dealerships today are spending lots of money on SEO while having a Website that is crippling their effort. A dealership Website needs to be optimized for SEO and, for some reason, most providers of dealership Websites
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Customers Demand More — Why are Dealerships Delivering Less?
Today’s technology allows us all to express our individuality, and we expect that in return from the businesses we patronize. Facebook lets us share with our world the things that make us unique — be it the fancy meal we prepared for our friends and family, our children’s successes or the wonderful views we experience
Why Every Auto Dealership Needs to Monitor its Online Reputation
There’s no question that social media has changed the auto buying process dramatically. Ten years ago, one might ask a neighbor or a friend where they bought their car. Now they can ask hundreds or even thousands of people for recommendations via Facebook, Twitter, Yelp or dozens of others of sites. And the advice
Tech-Savvy Dealership Enjoying Social Media Lead Success
Third-generation car dealers and brothers Doug and Andrew MacIver own and operate Ride Time, an independent auto dealership in Winnipeg, Canada. Their grandfather, uncles, father and now they have operated dealerships in the area and they have a track record of success. Ride Time specializes in custom trucks, but retails vehicles in every category. They
Freebie Love
I read an article recently in USA TODAY with the headline, “Expect Some Freebie Love when Buying a New Car.” The article mentioned the things dealers give away to reward customers, such as a free tank of gas, a second set of keys, floor mats and so on. The article also pointed out special perks,
From Website to Showroom, Engagement is Key!
The Internet has certainly revolutionized our industry and, for the most part, that revolution has been a positive one. But with so much information available to consumers, who now spend an average of 17 hours online visiting dozens of Websites to research their next vehicle purchase (known as the “Merry-Go-Round” effect), the Information Age has
Fixing Your Fixed Ops: Three Marketing Strategies to Rise to the Top
“Hey Siri, where can I get an oil change?” This type of search takes place more than a million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive
Don’t Fear the Future
When AutoSuccess published its first issue back in 2001, it was a different world than the one dealers face today. Thanks to the Internet and other technology, dealers and GMs have more opportunities than ever before to reach current and potential customers. While they’re commonplace terms now, concepts such as “texting,” “social media,” “online reputation
How You Can Take Care of Your Internet Leads the Smart Way
Sales leads are the lifeblood of the automotive industry – after all, it’s tough to sell your cars without having people to sell them to. So it’s important that auto dealerships are working as effectively as possible to leverage their sales leads. But are they? That’s the question the 2016 Automotive Sales Effectiveness Report on
Transparent Digital Retail is a Win for Dealerships and Customers
Consumer apprehension toward car dealerships likely goes back to the first sale from a dealer. It’s no surprise that people joke that they would rather go to the dentist than the dealership. Salespeople in any industry are met with a touch of skepticism by consumers. For auto salespeople, however, this skepticism has evolved into an