Marketing Solutions Archives - Page 24 of 26 - AutoSuccessOnline
Jordan Hernandez Marketing Video Blog

Are you taking advanatge or your free resources or keeping your brand strong and consistent?

Prominent Dealership Attorney W. Scott Simpson to Give Legal Perspective at Women in Automotive Convention

To register for the conference, visit the WIA Website at womeninautomotive.com. The Orlando event will be held at the Omni Orlando Resort at ChampionsGate.

AutoSuccess Rolls Out New Website, eNewsletter to Connect With Users as Never Before

As ways to serve our audience better than ever before, we are proud to present the next stages of our evolution at AutoSuccess, launching this week.

Flip the Script and Sell More Cars

I spend quite a bit of time in the industry providing lead management tips and advice to help dealers sell more cars, and arguably the most important advice I give pertains to communicating with customers. Let’s face it: Good communication can make a sale; bad communication can break it.

Three Types of Videos Your Dealership Needs

Every year, advertisers and marketers try to choose one defining medium of the year, and 2017 is, no doubt, the year of the video. Digital video can enhance your content marketing and drive prospects to your dealership — if you do it right. From OEMs down to the local dealership, automotive marketers are integrating video

The Shift in Thinking That Will Transform Your Marketing

Marketing and advertising may be classified technically as an expense, but rather than thinking of your efforts as a cost of doing business, what if you considered those efforts an asset to growing your business?

The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire

It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.

Three Ways to Improve Your Dealership’s Online Marketing

Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.

Getting Buyers Before They Know They’re Shoppers

McCloskey Motors in Colorado Springs, Colorado received recognition from their peers in 2013 earning the NIADA Quality Dealer of the Year Award. McCloskey has been “Best of the Springs” two years in a row, being named “No. 1 Best Used Car Dealer” and “No. 1 Best Military Discounts.” This year, the company is continuing to

Three Ways to Win Over Millennials in the Service Department

You can’t satisfy today’s customers with yesterday’s service department. Are you equipped to give them what they want? Today’s technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak autopurchasing years. Millennials are just the first of many generations who will grow up with

The Right Direct Mail Can Make a Difference for Your Dealership

What can a dealer do when she can’t move her 2016 inventory, people are not coming on the lot, and the entire sales team is frustrated that their numbers are down? Let me tell you about a Nissan dealership in Louisiana that consistently outsells everyone else in the area by capturing new clients via conquest

Oh, The Dollars you Waste! How You Squander Your Marketing Budget and How to Fix It

There’s an awful lot of time, effort and dollars that go into selling the automobiles on your lot to willing purchasers. You have to attract prospects to your dealership to have any opportunity to sell them a vehicle in the first place, so it’s safe to say that your marketing and advertising efforts are critical