Marketing Solutions Archives - Page 23 of 26 - AutoSuccessOnline
Who Sold the Car? Attribution Needs Organized Data

“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”

Sealing the Cracks Customers Fall Through

It might be easy to think that what is said online won’t impact your bottom line, but smart dealers know that reputation management connects with every other piece of their strategy to catch and keep customers.

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers, as well. I mean, who doesn’t want to be the “No. 1 Chevy dealer in the county”?

Historic Opportunities: Advertising Has Evolved — Have You?

Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show

Are Your Customers Keeping Their Appointment?

“On average, when your BDC rep closes an appointment, it takes up to five touches to get that person to show up at the dealership. These efforts include text messages, emails and additional reminder calls.”

Colors On Parade to be Featured at 2017 Women In Automotive Conference in Orlando

On July 9-11, 2017 six members representing Colors On Parade will be attending the Women In Automotive (WIA) Summer Conference at the Omni Orlando Resort in Champions Gate, FL.

NCC Launches New AimLogic Website

This new website offers extensive information on how AimLogic’s predictive analytic marketing is delivering real measurable results in acquiring and driving new business to automotive dealerships nationwide.

Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto

The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer

Four Steps to Success with Direct Mail

Direct mail is a powerful tool for driving business, but only if used correctly. Follow these four simple steps every time and you are guaranteed to have a successful campaign.

Keep Customers Engaged and Motivated for the Long Term

“Retention is easy to overlook, but in some cases you are picking up dimes as you walk over dollars.”

Why Page Engagement Is More Important Than Lead Form Fills

The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes them a lead.

Are You Meeting Car Buyers Too Late?

He’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full of papers. He looks around, essentially daring a sales associate to approach him.