8 Video Strategies You Can Do Now
In September, Thinkwithgoogle.com published the article “3 Ways YouTube Is Steering the Car Buyer’s Path to Purchase.”
Measuring Vanity Metrics Vs. Actionable Metrics
Measuring your dealership’s website traffic is a key factor in determining which digital marketing channels are profitable and which are not. With all of the various marketing options out there for your business, are you really sure that your dealership is measuring what truly matters most?
Make Every Customer Interaction Count: Let Customers Build Trusted Relationships with Your Team, Not Your Chat or Its Bot
Buying a car is the second most expensive decision for most people; the decision requires a trusted relationship; it requires premium service. In the internet era, video chat is the first step in building the trust and creating a seamless customer journey by focusing on the end-to-end buying experience.
Beware of Tax Law Changes Affecting Auto Industry Sales
Most retailers, including car dealers, are unaware of the PATH Act and how it affects their business. Protecting Americans from Tax Hikes was a law passed by Congress in 2015 and took affect beginning 2016.
Insurance Companies Make Billions Off Car Dealers Each Year: How Can Dealers Keep That “Food” On Their Own Plates?
When a dealer sells a car, they have to report that sale to the DMV and, in many states, (according to a New York dealer friend of mine), the dealer has only four days to let the state know.
What A Dealer Should Expect from an Automotive Advertising Agency
Do you currently retain the services of an automotive advertising agency? If so, are they fulfilling all your expectations? Maybe you don’t know how to answer because you’re unsure of what expectations should be placed upon them.
Financing in the Service Department Can Drive Customer Satisfaction
Some drivers have been raised with a skepticism of mechanics and service writers. Steve Roe of Synchrony Car Care shows how you can help customers manage costs and feel more confident in their service purchases.
Are You Branding the Wrong Message?
This is a cautionary tale of what can go wrong when you want to send a message to the customer about what a great place this is to do business, but the consistency of that message is never followed through and it ends up doing more harm than good.
Stop Counting Outbound Calls and Start Measuring Customer Interactions
Every inbound call deserves an outbound call, whether that is replying to a caller’s message, confirming an appointment or acting on a CRM trigger.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
Who is Branding Your Message?
Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception to the rule.
