Do You Maximize Your Advertising?
Recently, my life has taken a turn. I went from being a single guy driving a sports car to ring shopping for my girlfriend, a mother of two. My needs changed and therefore I needed to get rid of the sports car and buy a truck.
Your Dealership Needs to Leave These Marketing Mistakes in 2018
With a new year here, it should bring on new goals, ideas, strategies and tactics for your online marketing. Most of you reading this did not finish first in your region, as there can only be one winner.
Will the Real Automotive Customers Please Stand Up?
It’s no secret that automotive dealers have inventory that appeals to a specific audience. Dealers know that consumer preferences on makes, models, fuel types, colors and technology can differ from person to person, based on their location and life stage.
5 Steps to Increase Video Marketing ROI
If your dealership has a video marketing strategy, you already know that videos are an effective way to differentiate your dealership from the competition, as well as to increase website visitors, leads and sales.
How Software Puts You Ahead of or Behind Competitors
People don’t get into the car business because they love using software. They want to sell cars, service customers, have fun and make good money doing it. So why do software purchase decisions end up creating the opposite effect to what your people want to spend the majority of their time doing? Start with expectations.
Are Customers Just Passing You By?
With heavy traffic and congestion, sometimes a customer will only have two seconds to glance over and scan your lot. Sometimes the simplest of messages will grab his or her attention and ultimately make a big difference in your bottom line.
Save Money With Evergreen Videos
One of the biggest mistakes I see dealers make with video marketing is the use of a “single purpose” video strategy. This strategy involves purchasing multiple different video types from multiple different video providers in order to have the right video content for various marketing touchpoints.
AI Marketing: Help Your Customers Beat Option Paralysis
Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.
Giving Back to Your Community
Imagine giving the opportunity to win a car at a charity event — the excited participants, the press, the buzz that would spread throughout your local area. This actually can be done for minimal cost to your dealership.
Can Your Dealership Truly Afford to Rely on a Program Website?
Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.
Public Relations: The Non-Traditional Way to Get Your Dealership Noticed
Many automobile dealers don’t take advantage of the opportunities available to them through public relations (PR). It might be because they don’t think it’s really necessary … or maybe it’s due to the common misconception that PR and a dealer’s typical monthly advertising are essentially the same thing.
Volume Vs. Gross: How to Gain the Tactical Advantage Over Price-Driven Competition
If your dealership is gross driven, you have the opportunity to be far more stable and successful and with a greater life expectancy than a dealership that is primarily volume driven. However, the pressure to compete with your high-volume neighbors may seem unavoidable.
