Luxury Auto Group Test Drives Messenger Ads to Push Courtesy Vehicle Sales
How can a dealership drive sales using Facebook Messenger ads and virtual BDC operators? It is no surprise that advertising with a direct messaging component would have great success. Messenger ads are one of the most effective ways to open a conversation with a potential customer lead.
Step Up Your Marketing Game
When finding unique and creative ways to promote your business, the possibilities are endless. Thanks to the expanding world of technology, you can market across the World Wide Web through social media and inventive websites that can do the hard work of showcasing your inventory for you.
Investing in Programmatic Media
It should come as no surprise that sales are down this year, per sales reporting from major manufacturers. This makes an efficient, lean marketing budget more important than ever.
Increase Lead Connection Rates with Video
Do you ever have trouble connecting with leads? Most salespeople struggle with this on a regular basis. It’s amazing that some people take the time to contact you and ask some initial questions, then completely ignore your phone calls and emails.
4 Ways to Profit From Online Reviews
Most dealerships today understand the importance of a good online reputation. Consumers see online reviews all over the web, and they do influence customers in their selection of a dealership for both sales and service.
5 Effective Tips to Optimize Your Blog for SEO
Half the battle of making sure your dealership’s blog is correctly optimized for SEO is properly planning and organizing your article’s content. Here are five effective tips to get you started.
Are Your Videos Relevant?
One of the most overlooked aspects in a video marketing strategy is the ability to capture data from current customers and prospects based on their video viewing habits. With this data you can generate relevant, targeted video messages that appeal to individuals based on their interests and online browsing activity.
Gain Consumer Trust with a Better Online Experience
There are many touchpoints in a car shopper’s journey, but few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information.
How to Create Your Own Facebook Ad Campaigns and Get Stellar Results
Facebook Ads can be an effective advertising tool to drive low-cost web traffic and leads for auto dealers.
3 Must-Haves for Your Dealer Video Ad
You already know video ads can help you stand out in a busy media landscape — but they’re quickly becoming the baseline for engaging with your customers. Don’t settle for checking the box. Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.
Service Retention: Highly Effective Digital Marketing for the Service Drive
Service has many more opportunities to work with the customer than any other department in the store. That said, everyone should see how important it is to design a program to create long-term loyalty and retention.
Is That a Dollar Store, an Online Retailer or a Dealership? Can You Customers Tell the Difference
Digital retail service providers sell dealers on their services by claiming to have a unique and perfect digital retail experience. The thought is that this is what online consumers expect after using Amazon for retail purchases. Why then do these providers pretend that the in-store experience for retail auto sales should be cookie cutter and dry?
