Marketing Solutions Archives - Page 14 of 26 - AutoSuccessOnline
Save-the-Deal Strategies Are Essential for Digital-Retailing Success

Car buyers have never been more educated about the vehicles and processes found at dealerships across the nation as digital-retailing sweeps over the industry.

Videos + Data Integration = Strategic Advantage

The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.

The Voice of Your Customer

If you’ve been to an automotive industry conference in the past several years, you’ve likely seen service providers offering some combination of artificial intelligence, digital retailing or subscription/alternative ownership solutions. They promise that these features will lead to increased loyalty, customer satisfaction and improved margins.

9 Essential Videos Every Dealer Needs

Videos are a great way to showcase both your inventory and your dealership, which is why it’s essential to create a library of videos that your dealership can use to influence auto shoppers and service prospects.

Google Search Updates Factor in Video Load Time

Have you checked your dealership website’s organic SEO rankings lately? Google recently released updates to its search algorithms, which affected the organic rankings of many websites. In the auto industry, organic ranking visibility is a top priority as 90% of Google clicks come from organic, unpaid search results.

Is Your DMS Ready for the Digital Transformation?

Americans spend on average 75 hours waiting every year; whether at the DMV, doctors’ offices or in checkout lines. The last thing they want to do when buying a car is wait even more.

Are You on the Front End of the Digital Retailing Transformation?

The internet has forever changed the automotive industry, with digital retailing now transforming dealership strategies across the nation. But many dealers are still hesitant to fully embrace the innovation required to ensure future success in this rapidly evolving retail world. Their reluctance could bring dire consequences.

Driving the Future of Automotive Research and Shopping

Today’s fragmented and increasingly digital landscape presents greater challenges for dealerships to meet the needs of car shoppers. According to a 2016 AutoTrader study, only 17 out of 4,002 surveyed customers were satisfied with the current car-buying process.

Boost Recall Response Rates with Video

In 2018, owners of 32.7 million vehicles in the U.S. were notified of a mandatory recall by the National Highway Traffic Safety Administration, and OEMs issued another 14.5 million voluntary recalls. That means one in four vehicles on the road currently have an open recall.

Global Warming and Vehicle Appearance

Our planet’s climate is ever-changing. Some people believe this is natural while others feel that man’s industry and pollution is contributing. No matter which side of the fence you find yourself standing, it is hard to deny that climate has and will continue to change.

5 Simple Video Types to Differentiate Your Dealership

The automotive business is more and more digital every day. It’s no secret that consumers are visiting fewer dealerships in person before purchasing a vehicle, down from 2.7 in 2017 to 2.3 in 2019, according to the 2019 Cox Automotive Car Buyer Journey study. If you’re finding it tough to get customers to come to the dealership, why not take the dealership to them?

Luxury Auto Group Test Drives Messenger Ads to Push Courtesy Vehicle Sales

How can a dealership drive sales using Facebook Messenger ads and virtual BDC operators? It is no surprise that advertising with a direct messaging component would have great success. Messenger ads are one of the most effective ways to open a conversation with a potential customer lead.