Cruise Incentive Programs Give Dealers a Competitive Edge
Using a cruise incentive program gives dealers a competitive edge over other dealers in their market. A cruise vacation is an incentive that others can’t easily match, while helping increase sales, move older inventory and increase gross revenue.
Elevator Operators Can Show Us the Path to Digital Retailing
For digital retailing to succeed in automotive, we need to add the human element to ease the transition from the current habits of car buying shoppers. Human interaction during the online process will yield much better results than leaving it to the customers to figure it out for themselves.
Optimize Your Business Listings to Turn Google Searches Into Sales
With nearly all searches occurring on Google, auto dealers and OEM brands absolutely must manage their Google presence. It’s the new digital front door for your business. Here are four key strategies for being findable in Google search and for enticing searchers to click to call your dealership for appointments.
3 Steps to Increase Organic Website Traffic
Dealers know SEO is important, but they sometimes forget why or lose sight of its impact. They earmark marketing funds to optimize their websites, but too few agencies and dealers effectively monitor and measure what they’re getting for that ad spend. If you can’t measure it, how do you know if it’s working?
The Value of Quality Vehicle Photos
Most dealers realize the importance of quality pictures, but less than perfect results can actually do more harm than good.
5 Pre-Production Steps for Better Videos
Creating a quality video requires more than just picking up a camera and shooting footage. Here’s a pre-production checklist that will ensure that you get the most out of your time and investment.
‘Tis the Season! 4 Tips to Ring in the Holiday Revenue
Leverage the power of cross-channel marketing to increase customer engagement and ROI. Multiple touchpoints, such as combining a mailer or email with follow-up BDC calls, can increase ROI as much as 24%.
Making Personal Video Marketing Work in 2020
So, you’re thinking about implementing personal videos at your dealership. We all know the customer appetite for it is there, but how can you make this work for you and be strict in its process to see the best return?
Is Your Data Living on an Island Doing Nothing for You?
Most automotive CRMs present only a snapshot of your customers’ data, which will decay over time unless you are working hard to keep your database “evergreen.” Your dealership’s job is to effectively gather data and protect it to give your dealership the competitive advantage it needs to flourish.
Bringing Customers Back to the Forefront of Your Store
Personalized videos are helping to change the stereotypical perceptions of a car dealership.
3 Holiday Videos to Spread Good Cheer
To cut through the noise and capture your customers’ attention during this crazy time, you have to stand out from the crowd — and there’s no better way to do that than with video. Here are three essential videos every dealer needs for the holiday season.
3 Ways to Personalize Marketing at Your Dealership to Sell More Cars
Your dealership can save time and effort by targeting the most promising customers from the get-go. Predictive analytics can help salespeople be more knowledgeable and transparent, which leads consumers to be more responsive and ultimately allows the dealership to increase sales.
