Phone Calls Can Be Goldmines
If silence is golden, then conversation is platinum, and it pays to listen to what shoppers and customers tell you, even down to the specific words they use.
The Right Direct Mail Can Make a Difference for Your Dealership
What can a dealer do when she can’t move her 2016 inventory, people are not coming on the lot, and the entire sales team is frustrated that their numbers are down? Let me tell you about a Nissan dealership in Louisiana that consistently outsells everyone else in the area by capturing new clients via conquest
Beyond Expectations
In 1989, the film Say Anything was Cameron Crowe’s directorial debut. Along with directing, he also wrote the script to the movie which introduced us to that awkward high school boy attempting to win the heart of a girl. Many still remember the iconic scene of going beyond expectations. Lloyd Dobler, played by John Cusack,
AutoSuccess is Growing, But Still Keeping Our Eye on the Mission
After 16 years of publication, AutoSuccess is starting an exciting new chapter. Our magazine recently joined the Babcox Media family, and will have resources available to us as never before. Babcox is a privately held, family-owned company headquartered in Akron, Ohio. The company started in 1920 with a publication titled India Rubber Review — still in
Meet Your No. 1 Salesperson: Reputation
A positive reputation can be more effective than any salesperson. Today, there are more sites than ever where your reputation is prominently displayed.
Tax Lien, Civil Judgment Data Could be Removed From Credit Scores; Decision Shines Light on Need for Accurate Reporting From the Legal System
Earlier this month, Experian, Equifax and TransUnion announced they will remove some tax lien and civil judgment data from credit reports starting around July 1.
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
How Better Hiring and Training Processes are Driving Change in the Industry’s Largest Dealer Group
Today, the turnover number for the average dealership is more than 70 percent. Automotive consulting firm ESI Trends is familiar with the challenges faced by the industry: It also partners with the NADA to produce the annual National Automobile Dealership Association Dealership Workforce Study.
Do Your Clients Really Want “Real Quick” Service?
We all think we know what clients want — but do we really? Google has done some interesting research regarding our service customer’s opinions.
Spring Clean Your Dealership’s Practices and Processes
It’s spring, which means everything is in transition. The weather is finally warming up, leaving behind the cold gloomy days of winter. Spring cleaning is a common practice for most households, but have you considered what spring cleaning means for your dealership?
Are Your Dealership’s Search Terms an Epic Gift or a Disappointing Downer?
Giving gifts is a bit like optimizing your dealership’s Website for search engines. Are the people you love (customers) going to get what they’re looking for? Are they going to like it? What happens if they don’t?
Three Things to Do Now So You Can Start Using Data Like a Boss
How do you think Wal-Mart decides to build a new store? They don’t just toss a dart at the map. They use data to analyze population projections, proximity to existing stores, property value, competition and a laundry list of other data points that make sure each store is successful.
