Blog Archives - Page 44 of 51 - AutoSuccessOnline
Summer 2017 Automotive Hiring Trends: People, Processes, Purchases

As the retail auto industry enters a more challenging sales cycle, management teams must continue to improve their hiring efforts to create a competitive advantage. With 2017 more than halfway over, now is the time to check-in and see if your dealership is on track to hit your sales, operational and human capital goals for the year.

Four Surefire Ways to Optimize Your VDPs for Maximum Engagement

The aim of many marketing efforts is to drive qualified buyers to your dealership’s Vehicle Detail Pages (VDP). However, this is only half the battle.

Be Product Experts, Not Salespeople

Price. For years, the car industry has relied on a price-driven sales strategy. Today, that’s no longer effective for two reasons. First, dealers are already pricing cars at market value, so reducing price only eats away at already thin margins. And, perhaps even more importantly, studies show consumers don’t buy cars based on price alone.

Earn More Trust During Your Sales Process

According to a NADA survey, nearly 70 percent of automotive dealers believe they have earned a “high level” of trust with their customers. However, according to a Gallup Poll published on Auto Dealer Today, only 9 percent of car buyers said they can trust their dealership.

If You Don’t Give 100 Percent, Why Bother?

A salesperson’s approach to work defines how they are regarded by colleagues and, more important, by customers. It defines who they are at work, and it impacts their ability to succeed. If you aren’t prepared to give 100 percent, why bother?

Increased Profit with Modern Workflow Technology

Dennis McGinn explains How to Increase Profit with Modern Workflow Technology.

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers, as well. I mean, who doesn’t want to be the “No. 1 Chevy dealer in the county”?

What is Your Phone Performance IQ?

Most calls to your dealership are from customers who can’t find or confirm some specific information online.

Trigger Leads

We all know that all dealerships are not created equal when it comes to helping consumers with subprime credit. Most dealers don’t have the lenders, inventory or knowledge to help these people.

Why Page Engagement Is More Important Than Lead Form Fills

The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes them a lead.

Are You Meeting Car Buyers Too Late?

He’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full of papers. He looks around, essentially daring a sales associate to approach him.

Jordan Hernandez Marketing Video Blog

Are you taking advanatge or your free resources or keeping your brand strong and consistent?