How to Juggle More than One Target Audience
Juggling more than one target audience is a task that every business has to overcome at some point and is something that will constantly shift as the industry continues to change over time.
Five Benefits of True Cloud DMS Software
True cloud software is built on the cloud for the cloud. This allows the software to take full advantage of inherent cloud computing features designed to maximize development and performance potential.
Making a Great First Impression with Video
To create a compelling video message, you must focus on what your customers want and need. They want a sales representative they trust who will guide them through the sales process.
The Elephant in the Digital Showroom: The Sales Process Evolution
Each modification to your sales process can be tested and fine-tuned one at a time to meet your needs. The important thing to keep in mind is that buy-in is an absolute requirement.
5 Steps for Small Dealers to Compete with Online Ads
It’s hard and scary, but you’re not alone. Online advertising can be a full-time job on its own (in fact, it is!). It’s only normal to feel overwhelmed by the amount of work and choices involved.
A New Way to Tell if Your Radio and Broadcast TV Ads Are Effective
Rather than making an “educated guess,” you can use these tools, which work based on the numbers/traffic/leads you receive at your store each month.
Digital Menus vs Paper Menus – The Human Factor
Knowing how to utilize a digital menu to build a relationship with customers could be a big game changer for your F&I profit margins. Otherwise, a digital menu may be just another piece of dead iron that sits idle collecting dust.
Are Salespeople A Dying Breed?
Salespeople will only become obsolete if they refuse to adapt and interact with customers the way that they expect.
Refreshing Your Sales Techniques for Summer
When you consider a marketing rebrand, partner with outside companies and strive to take a closer look at the age-old art of cold calling, you are sure to see strong results within your business.
Never Lose a Customer Again
Database monitoring is one of the most effective ways to market to your customers, utilizing accurate information from the credit bureau.
The True Cost of Turnover and How Dealerships Can Fuel Retention
Investing in ongoing training and hiring the right people for the right roles will decrease turnover and positively impact the dealership for current employees, potential employees and, most importantly, customers.
Help Your Salespeople Make Hundreds More per Month with Accessories
It’s time to make the investment in accessory technology that engages the customer and streamlines the sales process. It’s time to get serious about following through on such investments three, six and 12 months down the road.
