Arlington, TX – CarGurus, a global automotive marketplace, has teamed with the National Independent Automobile Dealers Association as the association’s newest Bronze-level National Corporate Partner, a partnership CarGurus said will strengthen its collaboration with the independent dealer community.
“We know our members will benefit from the valuable shopper connections CarGurus’ platform delivers,” NIADA senior vice president of member services Scott Lilja said. “CarGurus’ commitment to transparency and helping car shoppers find great deals from top-rated dealers fits perfectly with how NIADA members approach their businesses.”
A transparency pioneer in its category, CarGurus is now the most visited online automotive marketplace in the U.S. (Source: ComScore Media Metrix).
CarGurus delivers informed, ready-to-buy shoppers to dealers and offers subscription packages to dealerships that drive shopper connections with high return on investment, as well as premium tools that help dealers price, market and sell their inventory.
“CarGurus’ technology is designed to make car shopping better for both sellers and buyers, and we are excited to bring that offering to NIADA members,” CarGurus vice president of North American sales Josh Allen said.
“Digital marketing has become increasingly important for independent car dealers, and we’re looking forward to helping NIADA’s members drive more customer connections and achieve better results.”