SpinCar and CarGurus, Inc. have announced a strategic partnership that brings interactive 360° WalkArounds to the nearly 33 million vehicle shoppers visiting cargurus.com each month1. SpinCar offers dealers the ability to deliver this enhanced shopping experience on the CarGurus marketplace. Virtual vehicle tours bring greater levels of transparency to the car shopping process by enabling consumers to explore important aspects of a vehicle directly from their laptop, tablet or mobile device.
CarGurus is a leading multinational, online automotive platform for buying and selling vehicles, providing consumers with a trusted source of information for millions of vehicle listings from 30,700 paying dealers across the globe. In a recent pilot program, CarGurus found that interactive WalkArounds drove significantly higher lead conversion rates for vehicle listings on both mobile and large-screen device formats. Based on the pilot program results, CarGurus made the decision to roll out the enhanced merchandising experience across its entire marketplace, making the service available to dealers nationwide.
Beginning today, video-based 360° WalkArounds created by dealers using the SpinCar merchandising platform will be automatically added to vehicles listed on cargurus.com. This technology enables car shoppers to rotate, tilt, pan, or zoom in on high resolution videos of a vehicle’s exterior and interior, as well as click on hotspots to view vehicle features and close-up images. In addition, through a direct integration with SpinCar’s SpinBuilder CV platform, dealers subscribed to CarGurus premium products (including Featured Listings, Featured Priority Listings, Area Boost and Convert) will now receive access to SpinCar’s Automated 360 Builder capability. Leveraging proprietary computer vision technology, SpinCar’s newest API automatically analyzes, reorders and converts static vehicle photos into interactive walkaround experiences.
“SpinCar’s advanced merchandising capabilities provide us with the opportunity to create additional value for our audience of car shoppers searching for the perfect vehicle and for dealers who rely on CarGurus to help them sell more cars,” said Andrew Grochal, vice president of product management at CarGurus. “We share a commitment to making car shopping better, and we’ve seen firsthand the positive impact that this technology has on lead conversion. We look forward to continuing our work with SpinCar to bring innovative experiences that empower consumers and bring even greater levels of transparency to the car-buying process.”
“CarGurus has established itself as a go-to resource for consumers and dealers by applying technology and data in innovative ways to the car shopping experience,” said Devin Daly, SpinCar co-founder and CEO. “Now, more than ever, shopping for a car has become an online activity and effective digital merchandising is critical for dealer success. We look forward to helping dealers succeed in this new environment by partnering with CarGurus to bring even more engaging digital experiences to the largest audience of in-market vehicle shoppers in the country.”
1: Represents average monthly unique visitors in the U.S. for the three months ended June 30, 2021.