Car Wars and VinSolutions have announced an improved integration that brings enhanced lead management capabilities to dealers utilizing both VinSolutions Connect CRM and Car Wars. With the improved integration, the Car Wars dealership call tracking software automatically attaches a recording of every outbound sales call to an existing customer record in Connect CRM.
In addition to attaching call recordings to Connect CRM customer records, the Car Wars tool also generates and attaches written call recaps, which streamlines workflow and allows dealership staff to personalize customer interactions without listening to every call.
This automation provides lead management capabilities in VinSolutions’ platform and streamlines productivity for BDC agents, salespeople and management teams.
“Dealers today understand how critical it is to connect with customers in a personalized, relevant way,” said Lori Wittman, general manager of VinSolutions and senior vice president of Dealer Software Solutions at Cox Automotive. “This integration enhances Connect CRM users’ ability to provide the personalized car-shopping experience their customers want. This collaboration between Car Wars and VinSolutions will help dealers achieve their dual goals of better connecting with customers and improving efficiency and productivity.”
The new integration also enables pre-authenticated, direct access to Car Wars reporting and insights through Connect CRM, which is the main day-to-day activity hub for many dealership staff.
Tracking every outbound call between the systems will be easier than ever with a streamlined click-to-call workflow, which allows sales agents to work out of customer records in Connect CRM with a holistic view of each customer’s interactions and call history. This complete understanding of a customer’s interactions with a dealership enables salespeople to heighten the customer’s experience.
“This has been a long time coming,” said Cassie Broemmer, partner and executive vice president of business development at Car Wars. “We’re excited to begin rolling out the new integration to our mutual clients. As the phone is the No. 1 conversion channel for dealers, we understand partnership with leading CRM providers like VinSolutions is crucial to success.”
In addition to strengthening the integration between the two platforms, VinSolutions will also be implementing Car Wars’ new comprehensive communication dashboard, Call Box, at its Contact Center. The new system will allow users to click directly into a customer record in VinSolutions Connect CRM while on a live call, as well as utilize click to call. Call Box allows unprecedented real-time insight into calls before and as they’re happening, providing the perfect hub for call center activity.