Car Wars’ CRISP Certification Program Changing the Way Dealers View Phone Training
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Car Wars’ CRISP Certification Program Changing the Way Dealers View Phone Training

Car Wars announced a new virtual phone skills training program — CRISP Certification — that will complement its array of tools helping dealers Own The Phone. This highly sought-after program will allow dealers to effectively train and certify salespeople to expertly handle customer inquiries over the phone.

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As dealers enter a new year, they will inevitably encounter staffing updates and turnover, elevated sales targets, and an increased focus on KPIs. CRISP Certification helps agents, whether seasoned or new, become confident in addressing customer needs over the phone.

Car Wars’ CRISP Certification takes the headache out of phone training and removes the guesswork from how agents can improve on the phone. It also helps avoid the various pitfalls faced when bringing in an outside trainer. The CRISP Certification program provides:

  • Virtual training for users through an immersive, interactive environment
  • Continuous performance feedback to keep users on track with key metrics
  • New hire training to get new agents up to speed and certified
  • New content added regularly to keep information relevant and engaging
  • Performance reporting for managers to hold users accountable
  • Reinforcement of CRISP metrics

“I’m thrilled to announce the introduction of CRISP Certification to Car Wars’ growing suite of solutions for dealers,” stated Ryan Pitz, Car Wars’ vice president of training. “This program is a game-changer for dealerships and their salespeople when it comes to the phone. Being able to offer a virtual training platform that removes the burden for managers and helps salespeople become more successful is incredibly exciting!”


Car Wars’ CRISP Certification gives dealers and their teams a valuable resource to gain an advantage in today’s competitive landscape. Learn more about CRISP Certification by visiting or contact [email protected].

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