CallRevu announces the introduction of a completely new Dynamic Number Insertion (DNI) technology platform to their product suite.
The introduction of CallRevu Dynamic Numbers to automotive dealerships integrates call tracking into a dealer’s website by using a unique phone number for each source, such as Google AdWords, Yelp, Facebook or any other website. The correct tracking number will be displayed everywhere a phone number appears when a user reaches a dealership’s website via one of those sources.
The information collected will be fed into a dealership’s Google Analytics, along with the CallRevu platform, creating an entirely new report vision and conversion insight for each digital marketing campaign. These new insights will give automotive dealers the ability to measure incentives and promotions based on consumer activity and intelligently allocate future digital marketing budgets to the highest performing campaigns.
“We are proud to add CallRevu Dynamic Numbers to our advanced product suite,” says Tom Harsha, chief product officer. “Dealers need detailed digital reporting and conversion analytics in 2019 to remain competitive and appropriately allocate marketing dollars. The addition of an advanced DNI product elevates our call tracking and monitoring platform to the next level. Dealers can now see the full customer research and purchase cycle from before the call to after the sale on one easy-to-read dashboard.”