Byrider announced it is returning to Monroe, LA, with a new franchise store, which opened Oct. 30. Owned by Earth Auto Sales, the store operates out of the same location as the former Monroe dealership. The building has been updated with interior renovations and features new company branding and signage throughout. The Monroe dealership is Earth Auto Sales’ third store, its first store in Louisiana.
“Throughout our 20-year history operating in nearby Jackson, MS, we have been watching the Monroe community grow and see its potential,” said Gil Elam, operations manager at Byrider Monroe. “As a local business, our goal is to be a partner to the Monroe community to help it thrive, and we’re excited to build that relationship with our future customers.”
The new store features 5,375 square feet and a parking lot that can display up to 40 cars for sale. Additionally, the new location offers low-cost maintenance to Byrider customers at its state-of-the-art service department with four vehicle service bays. The store will open with seven new full-time positions.
Byrider’s recent rebranding includes ongoing business model updates to reflect the company’s continued growth and commitment to customer service. The company is implementing strategic business changes to enhance the customer experience, including an improved website and an optimized purchase process to provide customers with a broader selection of quality used cars including autos, trucks and SUVs. The improved vehicle offerings are viewable at Byrider’s online inventory page where customers can conveniently filter by location. The rebranding also includes a top-to-bottom redesign of the company’s name, logo and messaging.