Binary Automotive Solutions, a provider of customized, dealer-branded marketing programs designed to drive sales, profits, growth and retention, announced they have partnered with the leading social intelligence agency, Cogent InCIghts, to bring social listening to dealerships across the country.
This new initiative will allow dealerships to “listen in” across all of their social media channels and aggregate the information in a way that offers actionable intelligence to improve marketing ROI and build customer loyalty. After analyzing online interactions, dealerships using social listening have access to the behaviors, needs, product pain points and more, of their client base.
“At Binary we know the importance of customer loyalty for driving long-term profits. Social listening will give dealerships more insight than ever before into what drives customers into their showroom and service bays,” said James E Binkley, founder and CEO of Binary Automotive Solutions. “Through our new social listening partnership with Cogent InCIghts, dealerships can find where their customers are talking the most, the key words they are using to talk about their experience, and overall brand sentiment across social channels. The data gathered can be as specific as which salesperson has the highest positive sentiment and which has the lowest.”
While the foundation of Binary Automotive Solutions is providing Lifetime Powertrain Warranty programs, the company takes a holistic approach to creating value for its dealership partners. Social listening will help dealerships better define their strengths, weaknesses, and competitive landscape. That knowledge is then used to market directly toward the customers most ready to buy with the end goal of building loyal customer advocates and lifelong relationship with the dealership.
“We partnered with Binary Automotive Solutions to offer this product because, like us, they are customer-obsessed. This product can analyze millions of online conversations and bring back real, actionable data that can be used immediately to better every department and employee in the dealership. It’s a game changer,” said Mike Magolnick, president, Cogent InCIghts.
To find out more about Binary Automotive Solution’s new social listening solution and their Lifetime Powertrain Warranty programs, visit binaryauto.com.
