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Binary Automotive Solutions Celebrates 15 Years in Business

Binary Automotive Solutions, a leading provider of customized, automotive dealer-branded marketing programs designed to drive sales, profits, growth and retention, recently announced 2020 marks the company’s 15th year in business.  

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“I am so thrilled to hit this milestone and we could not have done it without the support of our friends and partners every step of the way,” said James E Binkley, founder and CEO of Binary Automotive Solutions. “I come from very humble beginnings and my motto has always been, work hard but make sure everyone wins. I like to think that this milestone represents my personal motto come to life.”

From his early days working for Ford, to his time with Dale Carnegie, teaching and training professionals on public speaking and human relations, to his years at Pat Ryan and Associates, ushering the F&I system into dealerships, Binkley has always kept one clear goal in mind — money is not more important than doing the right thing.

Binkley’s personal motto coupled with his desire to help companies drive additional profits into their business without a large outlay of upfront cost, led to the introduction of Binary Automotive Solutions in 2005. The group is a full-service marketing, training, design, printing and mailing company for automotive professionals, with a “service-first” approach to doing business. This approach has gained them praise from dealerships nationwide and beyond. Award-winning designers work with dealerships to take their ideas and transform them into visual presentation tools that help drive sales and services and produce results. 


Best known for their work in the automotive industry with dealer branded, Lifetime Powertrain Warranties, Binary Automotive Solutions has helped thousands of dealerships improve front-end gross, increase extended service contract penetration and turn customers into dealership advocates with their complimentary arsenal of marketing campaign management, dealer-branded, digital and print marketing materials and industry-leading training. 

The Binary Automotive team and their partnership with us is unlike anything I have seen in my 34 years in the business. From the initial roll out, to all the literature, and vehicle displays and follow up, it has been simply amazing,” said Dawn Walston, vice president of the Titus Will Group. 

To find out more about Binary Automotive Solutions and their Lifetime Powertrain Warranty programs, visit

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