automotiveMastermind: All Major OEMs Have Access to Market EyeQ

automotiveMastermind: Service for All Major OEMs

Market EyeQ is a sales platform that provides seamless integration inside the dealership to better understand every buyer in a dealer’s market.

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers across the country, announced the company is servicing all major OEMs, representing 30 brands, and additionally, are expanding their service-to-sales offering with CDK integration.

The ability to service all major OEMs comes from the company’s commitment to building an improved incentives architecture within the Market EyeQ sales platform to accommodate deeper OEM incentives.

Market EyeQ is powered by household demographic data and other strategic information from IHS Markit and TransUnion. It is an automotive sales platform that provides seamless integration inside the dealership to better understand every buyer in a dealer’s market.

“Since last year’s launch of Market EyeQ, we’ve been providing exponential ROI for our dealer partners by identifying quality new audiences, driving high engagement and offering intelligence to close more sales,” said Marco Schnabl, co-founder and CEO of automotiveMastermind. “This year, we are doubling down on our mission to predict and engage with every automotive sales and service opportunity while delivering the highest quality results for dealers. We are using additional valuable data sources to provide actionable intelligence on every automotive consumer. The ability to now service all major OEMs gives us the unprecedented ability to help even more dealers across the country experience the Market EyeQ advantage.”

“The service drive is a huge area of opportunity for dealers, but they need insights on those customers who are unknown to them. Market EyeQ’s Service Conquest component provides those insights with an extremely high VIN match rate, allowing them to activate more in-market buyers into their portfolio,” said Joe Kacala, chief product officer of automotiveMastermind. “The recent expansion of Service Conquest’s capabilities includes CDK service arrival notifications and service appointment reports. This allows dealers to plan ahead for scheduled appointments and have compelling consumer data on walk-ins, too.”

Visit automotiveMastermind’s exhibit 3315C to learn more.

You May Also Like

Vero, Privacy4Cars Partner on Identi-FI, Identity Theft Protection

Auto dealers within the Identi-FI program will be able to offer Vero’s suite of identity theft tools to customers as a revenue-generating service add-on during the sales process.

Vero announced an exclusive partnership with Privacy4Cars to offer Identi-FI, a full-circle solution that protects against personal data abuses by providing peace-of-mind vehicle data deletion and ID theft recovery.

The solution pairs Privacy4Cars' patented AutoCleared and Vehicle Privacy Report tools with Vero's 3-Generation Fully Managed Recovery (FMR), providing a comprehensive solution that is available now as a membership subscription to qualified auto dealers and distributors.

JM Family Enterprises Names President & COO

As president and COO, Chait will be responsible for all company operations within JM Family, working closely with the senior leadership team to execute on company strategies and drive key initiatives. 

Cars.com 2024 Dealer of the Year Awards

The awards recognize the best local car-shopping experiences across America.

Holmes Honda in Shreveport Receives 16th President’s Award

The President’s Award recognizes superior achievement in customer satisfaction, new-car-unit sales volume and business management.

Tim Lamb Group Brokers Sale of Foothills Lincoln Mazda

The Spokane, Washington, dealership has been rebranded but will be keep all existing Foothills team members at their current seniority.

Other Posts

Service Satisfaction Improves but Appointment Wait Times Continue to Grow, J.D. Power Finds  

According to the study, dealers continue to grapple with parts and labor shortages that are fueling longer wait times for appointments.

700Credit Integrates with One View

This integration will allow dealerships to store sensitive consumer information including credit reports and required compliance documentation through a secure integration into the digital deal jacket.

WarrCloud Study: Cost of Processing Auto Warranty Claims Increases by 28%

The study examined current practices surrounding warranty claims, human resource allocations, and the mechanisms of tracking and streamlining service department costs.

Solifi Launches 2024 Global Leasing Report

The report details insights about the world’s top 50 leasing markets.