automotiveMastermind and TransUnion recently announced a partnership to help dealers identify highly qualified customers coming to the dealership for service.
Dealerships with access to the automotiveMastermind (Mastermind) solution now have the ability to deliver prescreen offers to consumers through serviceMastermind, a streamlined service that allows dealers to know when qualified customers come through the service drive, enabling them to begin new sales outreach. Customer data is obtained from TransUnion in connection with the prescreen and gives dealers invaluable insight about those customers.
TransUnion’s backing of the solution allows dealers to pull real-time credit-based information that can be used to better understand consumers browsing the dealership showroom or customers having their vehicle serviced. As an integrated part of Mastermind’s solution for dealerships, this quick and easy assessment of a customer’s creditworthiness enables dealers to deliver the right offer, to the right customer, at the right time.
“The combined power of our partnership with TransUnion, and IHS Markit data, gives dealers greater visibility on who is servicing at their dealership, including contract, loyalty and garage indicators, allowing them to market to service customers with the right message,” said Johannes Gnauck, CEO and co-founder of Mastermind.
“We want to provide dealers with the most compelling, market-relevant data possible to strengthen the customer experience and, ultimately, customer relationships.”
“This solution will enable dealers to make smarter decisions and tailor their offers to the needs and preferences of their customers,” said Brian Landau, senior vice president and automotive business leader at TransUnion. “Through the partnership, dealers will have the right tools to grow their prescreen functionality and build demand, while equipping their customers with a more seamless car shopping experience.”
serviceMastermind will be available to all eligible Mastermind dealer partners in the first quarter of 2019. The solution has been tested by a few key dealer partners who have seen strong results: initial tests show between 65 and 80 percent of customers were activated into the sales workflow, and between 27 and 52 percent of those converted customers bought a vehicle through that dealer.