AutoLeadStar Releases Benchmark Report on Post COVID-19 Era

AutoLeadStar Releases Benchmark Report on Post COVID-19 Era

The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late ’90s.

AutoLeadStar, a complete marketing automation platform designed for dealers, recently unveiled the results of their latest benchmark report on buyer trends titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology.”

The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late ’90s. The trends detailed and explored in the report include: 

  • Accelerated adoption of in-house dealer technology versus outsourced marketing 
  • Ascendance of AI-based tools to segment, convert, and close high-intent shoppers 
  • Emergence of new buying personas and in-market shopper behaviors 
  • Unprecedented technology-driven operational efficiency

“Since the pandemic, it has been very difficult to drive traffic to the showroom as well as identify buyers within web traffic,” said Aharon Horwitz, CEO of AutoLeadStar. “We’ve seen rapid adoption of a digital retail model due to these changes and because of this, dealerships must make digital the priority and invest in technology over account services into the second half of 2020 and early next year.”

To that end, the report details specific strategies dealer executives can build upon to capture the highest amount of shoppers within our new retail environment. They include: 

  • Dealers seeking to thrive post COVID-19 must build their digital infrastructure now. 
  • Social distancing is accelerating dealer technology adoption. Marketing solutions will need to convert high interest buyers into sales and engage wait and see buyers to accelerate their momentum. 
  • Dealers will need to be agile marketers, taking over nearly the entire sales funnel, using automation and AI to deliver the right message to where the buyer is in the funnel, at the right time. 
  • New market segments are emerging. The ability to find new segments of buyers signaling purchase intent, through the noise of search traffic, is critical in the era of digital marketing.

Links:
AutoLeadStar

You May Also Like

Ship.Cars Announces Partnership with Logytext

The partnership will also introduce Driver Chat to the Ship.Cars SmartHaul TMS platform, aiming to centralize driver communication.

Ship.Cars, a provider of innovative software solutions for the car hauling industry, announced a partnership with 3rd party communication service Logytext. This alliance paves the way for a new feature to be added to the Ship.Cars SmartHaul TMS platform, Driver Chat.

Driver Chat aims to centralize communication with drivers, boost efficiency for dispatchers and improve satisfaction for their shipping customers.

Informed.IQ Survey Shows Improvements in Leveraging AI

Deal jacket errors without AI and automation still cost lenders Millions; many C-Suite executives still trying to understand AI benefits.

vAuto Expands Upside to Texas

Dealers are maximizing their profitability with a wholesale solution that’s now available across more than two-thirds of the U.S.

Tim Lamb Group Brokers Sale of Metro Toyota

The purchase of Metro Toyota marks Victory Automotive Groups’ 11th Toyota Dealership, previously owned by Jerry Schneider.

Digital Custom Forms from Rapid Recon Simplifies Dealership Life

Digital documents are more secure and easier for personnel to find, and electronic storage ends paper document handling, physical storage and retrieval personnel.

Other Posts

Help Shape the Future of Dealership Technology

Your input is invaluable in understanding the evolving needs and preferences of automotive professionals toward emerging technologies.

Future Technology Survey
Honda North Receives the American Honda President’s Award

Honda North earns the Top Honda Dealership for the 16th time overall, an esteemed recognition of top Honda dealerships.

Rita Case Reaches Donations Milestone

The support highlights Rick Case Automotive Group’s ongoing commitment to the community and the American Heart Association.

Jeff Wyler Automotive Family Completes First 100% Online New Car Sale

This is the first U.S. dealership to offer a fully digital buying experience for new and used cars.