Susan Givens - Publisher of AutoSuccess Magazine
Bye Bye Bus, Hello Again Minivan

Cars.com survey reveals cars overtake school buses as primary mode of back-to-school transport.

Hard Times Bring Out the Best in Dealers

The dealer community is full of great people who do good work. Here’s a spotlight on a few recent good deeds.

For the Greater Good

While auto sales can be a cutthroat business, think about how you can reach out and help other dealers for the greater good of the industry.

The Missing Piece

From search to signature, the customer experience at Paragon Honda and Paragon Acura is personalized and seamless.

The New Normal

Now, more than ever, your customers need to have trust in your business. Work together as a team to ensure customers return to your dealership with confidence and commitment.

Digital Retail Revolution

With consumers forced into their homes by the coronavirus pandemic, online sales have spiked to unprecedented levels and these well-funded digital disruptors are poised to take a sizable bite out of the market.

Surviving & Thriving in a Crisis

Best practices for establishing processes to protect your employees, customers and guests who visit your facilities, as well as information on how you can re-engineer operations to maximize online sales.

Rising to Extraordinary Challenges

This time reminds us that as leaders, we need to be constantly evolving. Adapting our businesses quickly and efficiently is how we’re going to stay in business and excel.

Podcast: The Coronavirus and its Impact on Our Industry

Susan Givens, group publisher for AutoSuccess, discusses the world’s coronavirus pandemic the impact it is having on not only Babcox Media, but the automotive industry as a whole.

Making It Personal

It’s time to use video to introduce yourself and your staff in a way that will resonate with your potential customers.

Keep the Momentum Going

How do you keep the initial enthusiasm and excitement you felt at NADA from evaporating? Here are some of my follow-up tips.

The Domino Effect

Consider setting quarterly resolutions, which give you a clean slate every January, April, July and October.